Why are cover letters so important? They provide the prospective employer with a brief review of your skills and abilities in the form of a letter. Letters are written much differently than resumes and can have a lasting impact on the reader. The best news is that writing one it isn't that hard, especially if you have already written your resume. If you are wondering whether you need a cover letter or not, the answer is "yes". Employers are expecting a cover letter, but more important than that, you have an extra page to sell yourself if you write one. Even if you are an excellent Graphic Designer, you still need to convince the employer that you are worthy of a job. According to the Bureau of Labor Statistics, "Among the five design occupations, graphic designers are expected to have the most new jobs through 2014; however, job seekers are expected to face keen competition for available positions." What does that mean? It means there are design positions available, but you are going to have to work hard to get the really great jobs. One other note of interest: "Many talented individuals are attracted to careers as graphic designers. Individuals with a bachelor's degree and knowledge of computer design software, particularly those with Web site design and animation experience, will have the best opportunities." That is also according to the BLS. Graphic Designers, generally speaking, are in a good labor market right now. That's wonderful news, certainly. You should not encounter difficulties in obtaining work. What about that awesome position with the top salary that you have your eye on, though? Do you think the competition for that position will be greater? You bet it will. That means your credentials will have to be presented in the best light possible if you are to get the job offer. So, how do you write a great cover letter? The cover letter builds on the resume and leads the employer toward it. Its goal is to get the employer excited about the resume. It is a sales tool, just like the resume is. Sell yourself in a compelling and exciting way. Inject energy and let your best qualities reach the employer through carefully written examples and anecdotes. Don't just state what you are capable of, show the employer what you have done in the past with vibrant language that attracts and invites the employer to want to know more. You are a part of a significant sector of the labor market. You have to be your very best to get the great jobs. What skills and abilities do you have that you can offer the employer and how can you do so in a way that makes the employer pick up the phone and call you for an interview? Be personable, but professional at the same time. Let your cover letter generate interest in your resume, then let your resume grab the employer's attention so that you are invited in for a face to face meeting. A cover letter isn't likely to persuade an employer to grant you an interview on its own, but it is part of the whole package that WILL encourage an employer to want to get to know you better. Make it an exciting and enjoyable read and you will find yourself being offered the Graphic Designer position you apply for. |
